Be Increasingly Accessible or Increasingly Irrelevant
Speaking at a conference in Switzerland in September of 2000, Doc Searls commented that “The most important market place in the history of civilization is designed to value the man on the street. The...
View ArticleSocial Experiments: 3 Thoughts On Dipping Your Toes Into The Deep.
Starting a new project can be daunting. The scale of the project is not always what is most daunting but the scale of management’s expectations, or even your own. Social networks have become the...
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The Mobile Imperative in Social CRM
It should have become increasingly difficult to overlook mobile services when deploying enterprise applications for customer facing brands. But it appears not. I still don’t see much integration...
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The Role Of Social Proof At The Bottom Of The Pyramid: A Social CRM Perspective.
Diffusion of Innovations is a theory that explains how, why and the rate at which new ideas spread through groups of people. I won’t go into the technical details Everett Rogers posited in his works on...
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Improving Adoption of Innovation in Emerging Markets.
In a previous post, we looked at the role of social proof in moving innovations from early adopters to the majority at the base of the pyramid. This is a follow-up to that post. In the West, as in the...
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Have A Very Merry Christmas & A Super New Year!
Tis the season once again. Family, friends, food & facetime…the four F’s of Christmas. I also think it’s the one season in which social networks are unable to fill the relational void they fill the...
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Our Predictions for 2011
We left this till pretty late but here it is nonetheless; our predictions for which five trends will be big in East Africa this year. Of course we are focusing on social business and innovation for...
View ArticleIsn’t East Africa Social Enough Yet?
The CIO East Africa ‘Year Ahead’ forum in Nairobi was held yesterday at the Fairmont Norfolk Hotel and local SAP executives, government representatives and local enterpreneur spoke about their...
View ArticleAre Kenyan Blue Chips Anti-’Social’?
Only a measly 22% of companies listed on the Nairobi Stock Exchange have a presence on Facebook. That is despite the fact that there are 1 million Kenyans on that platform alone, the majority accessing...
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